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Struggling to build a consistent messaging across all your channels?
Does it feel like you need to invent your marketing message every time you start a marketing action? Do you feel like your remote marketing teams do not understand what messaging to put in their...
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Study: Strategic issues for communication management until 2015
The European Association of Communication Directors just published its annual report It provides insight into communication and PR professionals (survey from 2200 communication professionals from 42...
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The Online Elevator Pitch in Marketing
Recently I bumped into a video on Youtube in which they explained how to draft your Elevator Pitch. It made me immediately think about how we marketers build our messaging. Too often I see...
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SEO and Search are useless
Image source: Flickr, @anthonylkdking Imagine you are perfectly happy with your solution. Imagine that you have a business in which the solution is providing you with a descent return on investment....
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